• GOLD award for Best Brand Evolution 
• GOLD award for Best Implementation of a Rebrand 
• SILVER award for Best Internal Communication of a Rebrand 
• SILVER award for Best Corporate Rebrand to Reflect Changed Mission/Values/Positioning 

BDO, Fairley & Associates and Greentarget were recognised for their collaborative work in the repositioning and rebrand of BDO, the world’s fifth largest accountancy network. 
The project was commissioned to signal the move of every member firm in BDO’s international network to a single global trading name. This demanded a full refresh of its visual identity by Greentarget and a comprehensive brand, engagement and implementation strategy throughout the BDO network, led by BDO and Fairley & Associates. The collaboration has resulted in a strengthened and unified brand, spanning BDO’s presence in over 120 countries. 

Julia Henniker-Heaton, Director, Brand and Marketing at BDO said: 
“Working with Fairley & Associates and Greentarget enabled us to create a project team that acted as our internal support. This collaborative and integrated approach helped us to secure engagement from internal stakeholders throughout the process, as well as ensuring the rapid implementation of our striking new look and feel. 
“The repositioning of BDO under a single trading name now reflects our capabilities to deliver a consistent and exceptional level of service and expertise to our clients across the world.”

Rachel Fairley, Managing Director, Fairley & Associates said: 
“We employ a strategic, pragmatic approach and virtual team philosophy to all of the projects we carry out. It is brilliant news that our work with BDO has been recognised by a panel of experts.”

Simon Case, Creative Director, Greentarget said: 
“We are delighted that the excellence of our work and the unique process we adopt in involving clients in the development of their brands has been recognised in this year’s Transform Awards.” 

Andrew Thomas, publisher of Communicate magazine, said: 
“We have seen a 60% increase in the number of entries this year which highlights the growing importance of the Transform Awards and represents fabulous growth. 
“Organised by branding and communications magazine Communicate and now in their second year, the Transform Awards are Europe’s only dedicated recognition of excellence in rebranding and brand transformation. While brands by their nature are judged subjectively, the panel of judges looked to identify brand transformations that demonstrated a consistency of thought from brief to execution that was distinctive, robust and clear and took the organisation a clear step closer to its strategic objectives”. 

The award ceremony was held at the Grange Hotel St Paul’s in London and was hosted by former director of communications and strategy at Number 10 Alastair Campbell.

-ENDS-

Note to editors 

Imagery available from Greentarget on request. Please contact Jeff Watt, +44 (020) 7680 5050, jeff.watt@greentarget.net 

BDO
Service provision within the international BDO network of independent member firms (‘the BDO network’) is coordinated by Brussels Worldwide Services BVBA, a limited liability company incorporated in Belgium with its statutory seat in Brussels. 

Each of BDO International Limited (the governing entity of the BDO network), Brussels Worldwide Services BVBA and the member firms is a separate legal entity and has no liability for another such entity’s acts or omissions. Nothing in the arrangements or rules of the BDO network shall constitute or imply an agency relationship or a partnership between BDO International Limited, Brussels Worldwide Services BVBA and/or the member firms of the BDO network. 

BDO is the brand name for the BDO network and for each of the BDO member firms.

The combined fee income of all the BDO Member Firms, including the members of their exclusive alliances, was $5.28 billion in 2010. The global network provides advisory services in 119 countries, with almost 47,000 people working out of 1,082 offices worldwide.

FAIRLEY & ASSOCIATES
Fairley & Associates work with companies and agencies to effect change, solve immediate business challenges and build long term capabilities in brand, marketing and engagement. Our clients report greater traction within their organisations and in the marketplace.

GREENTARGET
Greentarget is a strategic communications consultancy specialising in public relations, internal communications, branding and design. We manage and enhance our clients’ reputations and their brands by employing the full spectrum of communication channels.

Contacts

Julia Henniker
+(32 2) 778 0130
Brussels Worldwide Services BVBA 
bws@bwsbrussels.com 
www.bdointernational.com

Rachel Fairley
+44 (0)7714 098 324
rachel@fairleyassociates.com
www.fairleyassociates.com 

Jeff Watt 
+44 (020) 7680 5050 
jeff.watt@greentarget.net 
www.greentarget.net